AMBASSADOR

AMBASSADOR

                                                                                    
                                    Sixty years back, the word ‘car’ in India literally meant the Ambassador for most Indians. A lot has changed since then, with horde of automobile manufacturers active in the Indian market, sales figures for Hindustan Motors have hit an all time low 5,510 units in the first 10 months of the current fiscal year.


The next-gen Ambassador will feature structural, aerodynamic and aesthetical chages. Changes on board the 2012 Ambassador include new engine calibrations, an anti-lock brake system and aluminium alloy wheels. For comfort, there will be new leather seats coupled with wood grain interiors. For the first time, there will also be an integrated music system and redesigned instrument cluster targetting the young generation buyers. Hindustan Motors will stick  with the Ambassador’s traditional credentials of dependability, spaciousness and comfort.


Over the years, it has been the Indian political class that has been keeping Hindustan Motors rolling. The latest blow to Hindustan motors came from the Govt. of India itself, which replaced the Ambassador with cars like the Maruti SX4 and the Tata Indigo CSconsidering safety and performance issues.

Hindustan motors is going to replace the existing diesel engine of the Ambassador with the new 2 Litre CRDI DIESEAL ENGINE which will be more fuel efficient and BS4 EMISSION NORMES compliant. The petrol, CNG / LPG engine of Ambassador has already been upgraded to comply with the newly applied Bharat Stage 4 Emission norms. This move will help Ambassador improve sales and come out of the loss position which it has faced in the past financial year of 2009-2010. The new Ambassador maybe launched anytime soon. I will keep you updated.